PI\u0160E: Dora Koreti\u0107, JUTARNJI LIST<\/a><\/strong><\/em><\/p>\n\n\n\nIpak, ne\u0107u se baviti cijenama kave i sladoleda na Stradunu niti prou\u010davati koliko ko\u0161ta brodi\u0107 za Lokrum jer su mi pa\u017enju zaokupile ovogodi\u0161nje cijene smje\u0161taja, prije svega hotelskog.<\/p>\n\n\n\n
Pa\u017enju na to mi je skrenula prijateljica koja mi je otkrila da je 11 no\u0107i u jednom hotelu s tri zvjezdice i polupansionom u Primo\u0161tenu ove godine ko\u0161ta 16 tisu\u0107a kuna. Odmah sam u glavi po\u010dela prera\u010dunavati koliko smo nedavno platili petodnevno putovanje u Istanbul i shvatila da bih za taj novac mogla organizirati najmanje dva citybreaka u neke zanimljive europske destinacije za dvije osobe, i to s povratnom avionskom kartom, smje\u0161tajem, i jo\u0161 bi mi ostalo za hranu i pi\u0107e<\/p>\n\n\n\n
Kopam malo na stranicama Booking.coma i otkrivam da su sli\u010dne cijene vi\u0161e-manje diljem cijele obale. Pretra\u017eila sam ponude u nekoliko \u017eupanija za termin od 23. do 30. srpnja za dvije osobe i koncentrirala se na hotele s tri zvjezdice. Cijene su zbilja i vi\u0161e nego europske, posebno s obzirom na ponude mnogih od tih destinacija.<\/p>\n\n\n\n
No\u0107enje s doru\u010dkom u hotelu u Gradcu u sezoni 196 eura, u Biogradu pronalazim ponudu za 221 eura no\u0107, a jedan hotel u Donjem Segetu \u017eeli mi uzeti 279 eura za no\u0107enje s doru\u010dkom. Ponavljam, tri zvjezdice, klasi\u010dna soba s kupaonicom, kafi\u0107i koji se zatvaraju u pono\u0107 i restorani sa smrznutim lignjama i pretpakiranim pommesom.<\/p>\n\n\n\n
Dapa\u010de, pronalazim primjerak i jednog hotela s dvije zvjezdice na Dugom otoku. Nalazi se u jednome mjestu koji je sastavni dio op\u0107ine u blizini, a u kojem za no\u0107enje s doru\u010dkom tra\u017ee 180 eura. Dakle, dvije zvjezdice.<\/p>\n\n\n\n
Kad se k tome onda jo\u0161 pribroji tro\u0161ak koji turisti imaju za prijevoz do Hrvatske (a ve\u0107ina ih ovdje sti\u017ee autima), a posebno ako jo\u0161 do\u0111u s djecom, mnogi si ovih dana postavljaju pitanje je li ljetovanje u Hrvatskoj preskupo i kako \u0107e si ga ove godine uop\u0107e priu\u0161titi prosje\u010dni Hrvat?<\/p>\n\n\n\n
Pitanja su, naravno, posve suvi\u0161na, a ovdje \u0107emo ukratko objasniti za\u0161to je to tako.<\/p>\n\n\n\n
Prvo, zato \u0161to hoteli na Jadranu cijene formiraju, izme\u0111u ostaloga, prema plate\u017enoj mo\u0107i stranaca, a ne doma\u0107ih ljudi od kojih hotelska industrija u Hrvatskoj ne bi mogla pre\u017eivjeti \u010dak niti da je svedena na sve zajedno dva hotela. Prema svoj dostupnoj statistici, Hrvati uglavnom ljetuju u nekomercijalnom smje\u0161taju – \u010ditaj, imaju vikse i apartmane – ili se pak krpaju po tu\u0111im viksama i apartmanima, a samo lani u tom su smje\u0161taju ostvarili 4,5 milijuna no\u0107enja, \u0161to sve govori u prilog da ih je ve\u0107ina opskrbljena infrastrukturom za ljetovanje.<\/p>\n\n\n\n
Drugo, usprkos brojnima koji za uni\u0161tavanje obale krive velike hotelske kompanije, tu\u017ena je \u010dinjenica da je doma\u0107a hotelska ponuda u smislu njezine koli\u010dine zapravo mizerna, posebno ako je uspore\u0111ujemo s konkurencijom kao \u0161to su Gr\u010dka, \u0160panjolska ili Turska. Dapa\u010de, udio hotelskog smje\u0161taja u Hrvatskoj spao je na otu\u017enih 14 posto, dok ostatak uglavnom \u010dine sobe i apartmani, a mnoge \u0107e za\u010duditi informacija da kompletna doma\u0107a hotelska ponuda sa 177 tisu\u0107a kreveta u 2019. godini ne dose\u017ee niti polovicu broja hotelskih kreveta u Antaliji, u kojoj ima 260 hotela s pet zvjezdica te vi\u0161e od 400 tisu\u0107a le\u017eajeva. Dakle, \u0161anse da se taj smje\u0161taj ne popuni, kakve god mu bile cijene, ravne su nuli, posebno ako znamo da u svijetu godi\u0161nje putuje oko milijardu i 500 milijuna ljudi, odnosno svaki peti \u010dovjek.<\/p>\n\n\n\n
Tre\u0107e, doma\u0107a hotelska ponuda, kao i ostatak turisti\u010dkog sektora, \u010dak 85 posto prometa ostvaruje u dva glavna mjeseca – srpnju i kolovozu – pa ne trebaju \u010duditi napori hotelijera da u tom kratkom razdoblju zarade dovoljno da iz toga financiraju poslovanja i u znatno slabijim mjesecima, a posebno u razdobljima zime kada je velik dio hotela na Jadranu zatvoren.<\/p>\n\n\n\n
Ono \u0161to je, naravno, na dugom \u0161tapu jest pitanje koliko je dugo cijene mogu\u0107e odr\u017eavati toliko visokima i koliko \u0107e strancima, od kojih mnogi u Hrvatsku dolaze iz sentimentalnih razloga, trebati da otkriju kako u mnogim destinacijama za prakti\u010dki isti iznos novca mogu dobiti bolju ponudu.<\/p>\n\n\n\n
Osim toga, \u0161to se vi\u0161e putuje, to su ambicije tih putnika ve\u0107e pa je upitno koliko \u0107e dugo doma\u0107a ponuda mo\u0107i pratiti zahtjeve novih potro\u0161a\u010da koji \u0107e od odmora tra\u017eiti znatno vi\u0161e od le\u017ealjke i suncobrana.<\/p>\n\n\n\n
I kako \u0107e se u tome sna\u0107i jadranske op\u0107ine koje jo\u0161 nisu rije\u0161ile niti pitanje kanalizacije.<\/p>\n\n\n\n
Izvor.jutarnji.hr<\/p>\n","protected":false},"excerpt":{"rendered":"
Po\u010dinje omiljena zabava dokonih – sezona i\u0161\u010du\u0111avanja nad cijenama na Jadranu koje \u0107e, pod utjecajem inflacije, ove godine mo\u017eda i prvi put imati nekog smisla. PI\u0160E: Dora Koreti\u0107, JUTARNJI LIST Ipak, ne\u0107u se baviti cijenama kave i sladoleda na Stradunu niti prou\u010davati koliko ko\u0161ta brodi\u0107 za Lokrum jer su mi pa\u017enju zaokupile ovogodi\u0161nje cijene smje\u0161taja, […]<\/p>\n","protected":false},"author":2,"featured_media":7536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-151257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bihiregija"],"yoast_head":"\n
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