{"id":77304,"date":"2021-10-18T00:38:33","date_gmt":"2021-10-17T23:38:33","guid":{"rendered":"https:\/\/radioljubuski.ba\/?p=77304"},"modified":"2021-10-18T00:38:34","modified_gmt":"2021-10-17T23:38:34","slug":"rijecki-surfnfries-od-jucer-u-sad-u-imaju-drugo-ime-otvaramo-preko-300-ducana","status":"publish","type":"post","link":"https:\/\/radioljubuski.ba\/index.php\/2021\/10\/18\/rijecki-surfnfries-od-jucer-u-sad-u-imaju-drugo-ime-otvaramo-preko-300-ducana\/","title":{"rendered":"Rije\u010dki Surf\u2019n\u2019Fries od ju\u010der u SAD-u, imaju drugo ime: \u201cOtvaramo preko 300 du\u0107ana\u201d"},"content":{"rendered":"\n

Najuspje\u0161niji hrvatski fran\u0161izni lanac Surf\u2019n\u2019Fries, koji su pokrenuli Rije\u010dani Andrija \u010colak i Denis Poli\u0107, pro\u0161irio je usred epidemije posao na Sjedinjene Ameri\u010dke Dr\u017eave.<\/strong><\/p>\n\n\n\n

Kako je<\/strong> na Facebooku objavio Andrija \u010colak, ju\u010der su otvorili prvi du\u0107an, a tijekom idu\u0107ih pet godina planiraju ih otvoriti jo\u0161 300.<\/p>\n\n\n\n

Ugovor s Walmartom, planiraju 300 du\u0107ana<\/strong><\/p>\n\n\n\n

\u201cStigao je i taj dan! SURF\u2019N\u2019FRIES JE KRENUO U OSVAJANJE AMERIKE!!! Ovo je prvi od planiranih 300+ du\u0107ana koji se otvorio na dana\u0161nji dan. Zadnjih godinu i pol dana danono\u0107no smo radili na otvaranju ameri\u010dkog tr\u017ei\u0161ta. Jo\u0161 krajem pro\u0161le godine uspjeli smo potpisati ugovor s Walmartom, najve\u0107im retail-lancem na svijetu, u kojem otvaramo na\u0161e du\u0107ane. Do sada ni jednom europskom brandu nije po\u0161lo za rukom dobiti ugovor s Walmartom, a kamoli graditi nacionalni QSR lanac u Americi. Mi smo uspjeli zbog pravog timinga, pravih ljudi s kojima smo radili i koncepta u koji smo beskrajno vjerovali. Bili smo voljni napraviti mnoge promjene, poput pro\u0161irenja menija u takozvani \u2018full menu\u2019, \u0161to zna\u010di da imamo sve, od doru\u010dka, preko chicken burgera, pa do deserta.<\/p>\n\n\n\n

Tako\u0111er, zbog specifi\u010dnosti tr\u017ei\u0161ta morali smo promijeniti i ime jer \u2018surf\u2019 u Americi podrazumijeva riblje proizvode, a na\u0161e pozicioniranje je u \u2018chicken\u2019 segmentu, tako je nastala \u2018surfaju\u0107a koko\u0161\u2019 odnosno SURFIN\u2019 CHICKEN (to nije bila nimalo laka odluka). Trenutno je u procesu otvaranja 12 lokacija, od toga 10 u Texasu i dvije u Kaliforniji. Za sada je odaziv fran\u0161izera izvrstan jer pred potpisom imamo jo\u0161 50 lokacija. U planu je otvaranje vi\u0161e od 300 lokacija u sljede\u0107ih 5 godina samo u Walmartu, planiramo razvijati i druge formate, poput drive througha i sl. Sve to smo odradili vlastitim snagama, bez vanjskog financiranja, u doba kada su nam svi du\u0107ani bili pozatvarani zbog pandemije te su nam prihodi bili ravni nuli.<\/p>\n\n\n\n

Nevjerojatno je koliko se mo\u017ee posti\u0107i s jako malo samo ako ne\u0161to dovoljno jako \u017eeli\u0161 i vjeruje\u0161 (i ne odustaje\u0161 dok lu\u0111a\u010dki gura\u0161 naprijed). Ni\u0161ta od ovoga ne bi bilo mogu\u0107e bez na\u0161ih fran\u0161izera koji su vjerovali u brend, koncept i nas, pa im zato veliko hvala! Tako\u0111er, veliko hvala svima koji su bili uz nas zadnjih 12 godina i trpjeli poprili\u010dno lude ideje, ali, evo, nekad se i najlu\u0111e ideje ostvare \ud83d\ude42 Huh, sad mi je lak\u0161e jer sam morao \u0161utjeti o ovome mjesecima\u2026 \ud83d\ude42  HVALA SVIMA!!!!\u201d objavio je \u010colak na Facebooku.<\/p>\n\n\n\n

Otvorili mali lokal u Rijeci i posao je eksplodirao<\/strong><\/p>\n\n\n\n

2009. godine Surf\u2019n\u2019Fries nije bio zami\u0161ljen kao fran\u0161izni lanac. Ideja je bila otvaranje malog lokala u Rijeci u kojem bi se prodavao pomfrit pa se polako \u0161iriti, no posao je eksplodirao te danas imaju vi\u0161e od 70 fran\u0161izera u skoro dvadeset zemalja svijeta. Osim u Hrvatskoj, Surf\u2019n\u2019Fries danas radi u Austriji, Njema\u010dkoj, Norve\u0161koj, Irskoj, Rumunjskoj, \u0160vedskoj, Iranu, Ujedinjenim Arapskim Emiratima, Vijetnamu, Ju\u017enoafri\u010dkoj Republici te susjednim zemljama \u2013 Sloveniji, Ma\u0111arskoj, Bosni i Hercegovini te Crnoj Gori. U ovoj godini bit \u0107e otvoreni lokali i u Kuvajtu, Australiji i Indiji.<\/p>\n\n\n\n

Andrija \u010colak, suosniva\u010d Surf\u2019n\u2019Friesa, za Index je prije dvije godine rekao da ih je na ulazak u ovaj posao inspirirao jedan rije\u010dki lokal u kojem se prodavao pomfrit, a koji je bio vrlo popularan \u201970-ih godina.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cNa ideju je do\u0161ao Denis nakon \u0161to smo prodali svoju prvu tvrtku i do\u0161li do ne\u0161to kapitala i onda se pitali \u2018\u0161to sad?\u2019 Uglavnom, ideja je bilo \u2018reinventati\u2019 pomfrit, a inspiracija je do\u0161la od jednog pomfrit-du\u0107ana koji je u Rijeci radio \u201970-ih godina i bio je vrlo popularan. Po\u010deli smo raditi na ambala\u017ei, koja je i danas inovativna i dr\u017ei klju\u010dnu vrijednost cijelog brenda. Fran\u0161iza nije inicijalno bila u planu, ve\u0107 smo mislili razvijati vlastiti lanac malih pomfrit-du\u0107ana. Iskreno, nismo ba\u0161 previ\u0161e imali pojma \u0161to radimo, me\u0111utim i\u0161li smo srcem u posao.<\/p>\n\n\n\n

Nakon 2-3 mjeseca taj mali du\u0107an od 27 m2 u Rijeci je doslovno eksplodirao prometom, u prvoj godini smo u prosjeku prodavali 1000 porcija na dan! Vrlo brzo su po\u010deli dolaziti prvi ljudi koji su nam rekli da bi oni to mogli otvoriti u svojim gradovima. Tu smo se tek zamislili i shvatili da ako ne na\u0111emo neki odgovor za zainteresirane, da \u0107e najvjerojatnije oni otvoriti svoje verzije i zatvoriti nam tr\u017ei\u0161te. Fran\u0161iza je bila najmudrije rje\u0161enje i krenuli smo u tom smjeru. Ve\u0107 krajem 2009., zna\u010di ni godinu dana od otvaranja prvog du\u0107ana u Rijeci, imali smo prvu fran\u0161izu u Zagrebu. Nakon toga smo krenuli razvijati nove formate du\u0107ana, poput mobilnih, i tako do\u0161li na pla\u017ee u Hrvatskoj. Jednom kad smo bili na pla\u017eama, vidjelo nas je jako puno turista i tu su po\u010deli dolaziti upiti iz drugih zemalja. Eto, realno, i dan danas mi nismo ni jednu fran\u0161izu prodali, doslovno su je svi do\u0161li kupiti od nas\u201d, ka\u017ee \u010colak.<\/p>\n\n\n\n

Sada rade u skoro 20 zemalja<\/strong><\/p>\n\n\n\n

Danas rade u skoro 20 zemalja i imaju vi\u0161e od 70 fran\u0161izera. Surf\u2019n\u2019Fries fran\u0161izerima daje brend i podr\u0161ku u poslovanju, dok oni, s druge strane, to pla\u0107aju postotkom od prometa. Osim pomfrita, uvode i dodatne proizvode, poput pile\u0107ih medaljona, pruti\u0107a od mozzarelle i sli\u010dno. \u010colak ka\u017ee da je za uspjeh ovakvog biznisa klju\u010dno da svi u lancu budu zadovoljni \u2013 i davatelj fran\u0161ize i fran\u0161izeri i kupci. Tada stvar funkcionira.<\/p>\n\n\n\n

\u201cDo danas smo Surf\u2019n\u2019Fries lansirali u blizu 20 zemalja svijeta i imamo vi\u0161e od 70 fran\u0161izera. U ponudi su nam uvijek krumpiri\u0107i, me\u0111utim tu su i umaci, npr. u novom du\u0107anu u Dubaiju imamo 34 umaka u ponudi. Onda su tu topinzi koji idu na krumpiri\u0107e, primjerice umak holandez,\u00a0ili\u00a0razne kombinacije s tartufima, parmezanom, pa sve do pulled pork\u00a0ili beef ili \u010dak guacamole. Nadalje, imamo ono \u0161to zovemo \u2018add on\u2019s\u2019,\u00a0poput pile\u0107ih medaljona ili krilaca\u00a0ili, npr., \u0161tapi\u0107i od mozzarelle\u00a0ili camembert bites, kozice i sli\u010dno.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tako\u0111er eksperimentiramo s desertima, poput funner fries s cimetom itd. Uglavnom, dosta smo radili na, ne bih rekao \u0161irini menija, ali na dubini da. U jednom trenutku smo krenuli u \u0161irinu pa smo vrlo brzo shvatili da je to velika pogre\u0161ka. \u0160to se ti\u010de tipa ljudi koji otvaraju Surf\u2019n\u2019Fries, to su naj\u010de\u0161\u0107e ljudi koji se zaljube u koncept i \u017eele biti dio njega i podijeliti ga na svom tr\u017ei\u0161tu. Mi se zaista trudimo da na\u0161a fran\u0161iza bude win-win situacija za fran\u0161izere, kupce i nas, vjerujemo da bez dobrog balansa te\u0161ko mo\u017ee biti napretka. U praksi to izgleda tako da mi poma\u017eemo fran\u0161izerima u lansiranju sa svi znanjem koje smo skupili proteklih godina, kao i sa svom dokumentacijom, networkom itd. Zauzvrat tra\u017eimo dio prometa, \u0161to je u fran\u0161iznoj industriji naj\u010de\u0161\u0107e izme\u0111u 4 i 7 posto. Na po\u010detku smo radili gre\u0161ke, gdje smo, tako re\u0107i, svima davali fran\u0161izu jer smo bili uzbu\u0111eni \u0161to nam brand raste, me\u0111utim s vremenom smo morali nau\u010diti re\u0107i \u2018ne\u2019 i davati fran\u0161izu samo onima koji se zaista kvalificiraju za biti dobar fran\u0161izer\u201d, ka\u017ee \u010colak.<\/p>\n\n\n\n

Imaju i razli\u010dite formate prodajnih mjesta \u2013 od lokala, prikolica do mobilnih \u0161tandova.<\/p>\n\n\n\n

\u201cNa\u0161 brand ima stvarno veliku fleksibilnost po pitanju formata du\u0107ana, imamo ih \u010dak pet. U Hrvatskoj smo najuspje\u0161niji na pla\u017eama s malim mobilnim \u0161tandovima, u nekim drugim zemljama s trailer-modelom, odnosno prikolicom koje rade nevjerojatne performance na street-food festivalima, koncertima i sli\u010dnome. Evo, pro\u0161le godine je fran\u0161izer u Njema\u010dkoj postavio rekord brenda na festivalu, prodav\u0161i 3440 porcija u samo 8 sati. \u0160to se ti\u010de fiksnih du\u0107ana, klju\u010dne su nam lokacije koje su pje\u0161a\u010dke zone, visoke frekvencije i gdje ljudi imaju vremena probati ne\u0161to novo\u201d, ka\u017ee \u010colak.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Od pro\u0161le godine i na najve\u0107im europskim stadionima<\/strong><\/p>\n\n\n\n

Pro\u0161le godine potpisali su ugovor s Rapid Retail tvrtkom iz Velike Britanije, gdje je Rapid Retail kao njihov fran\u0161izer postavio Surf\u2019n\u2019Fries ku\u0107ice na mnoge europske stadione diljem Velike Britanije i Francuske. Me\u0111u njima su i poznata zdanja poput Stade de Francea i Old Trafforda.<\/p>\n\n\n\n

\u201cOdu\u0161evljeni smo \u0161to smo otkrili na\u0161u novu suradnju, Rapid Food & Beverage, kao i novo uzbudljivo partnerstvo sa Surf\u2019n\u2019Friesom, koji je prvi u rastu\u0107em portfelju brendova s kojima \u0107emo sura\u0111ivati. Cilj nam je isporu\u010diti izvrsnu hranu na stadione\u201d, komentirao je Charlie Daffern, \u0161ef Rapidovog europskog razvoja.<\/p>\n\n\n\n

\u201cSurf\u2019n\u2019Fries je proizvod iznimne kvalitete, a njegovo jednostavno pakiranje, koje stane u jednu ruku, pokazalo se savr\u0161enim za jelo u pokretu, pogotovo za navija\u010de na tribinama i ljude koji u\u017eivo gledaju neki doga\u0111aj\u201d, dodao je.<\/p>\n\n\n\n

Hrvatski krumpiri\u0107i su od 2018. godine dostupni i na legendarnoj surferskoj pla\u017ei Bondi Beach u Australiji.<\/p>\n\n\n\n

\/HMS\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Najuspje\u0161niji hrvatski fran\u0161izni lanac Surf\u2019n\u2019Fries, koji su pokrenuli Rije\u010dani Andrija \u010colak i Denis Poli\u0107, pro\u0161irio je usred epidemije posao na Sjedinjene Ameri\u010dke Dr\u017eave. Kako je na Facebooku objavio Andrija \u010colak, ju\u010der su otvorili prvi du\u0107an, a tijekom idu\u0107ih pet godina planiraju ih otvoriti jo\u0161 300. Ugovor s Walmartom, planiraju 300 du\u0107ana \u201cStigao je i taj dan! SURF\u2019N\u2019FRIES […]<\/p>\n","protected":false},"author":2,"featured_media":77305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-77304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bihiregija"],"yoast_head":"\nRije\u010dki Surf\u2019n\u2019Fries od ju\u010der u SAD-u, imaju drugo ime: \u201cOtvaramo preko 300 du\u0107ana\u201d - RADIO LJUBU\u0160KI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radioljubuski.ba\/index.php\/2021\/10\/18\/rijecki-surfnfries-od-jucer-u-sad-u-imaju-drugo-ime-otvaramo-preko-300-ducana\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rije\u010dki Surf\u2019n\u2019Fries od ju\u010der u SAD-u, imaju drugo ime: \u201cOtvaramo preko 300 du\u0107ana\u201d - RADIO LJUBU\u0160KI\" \/>\n<meta property=\"og:description\" content=\"Najuspje\u0161niji hrvatski fran\u0161izni lanac Surf\u2019n\u2019Fries, koji su pokrenuli Rije\u010dani Andrija \u010colak i Denis Poli\u0107, pro\u0161irio je usred epidemije posao na Sjedinjene Ameri\u010dke Dr\u017eave. 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