{"id":89414,"date":"2021-11-19T11:54:53","date_gmt":"2021-11-19T10:54:53","guid":{"rendered":"https:\/\/radioljubuski.ba\/?p=89414"},"modified":"2021-11-19T11:54:54","modified_gmt":"2021-11-19T10:54:54","slug":"odnosi-s-javnoscu-i-sport-glavne-teme-drugog-dana-pr-media-days-mostariensis","status":"publish","type":"post","link":"https:\/\/radioljubuski.ba\/index.php\/2021\/11\/19\/odnosi-s-javnoscu-i-sport-glavne-teme-drugog-dana-pr-media-days-mostariensis\/","title":{"rendered":"Odnosi s javno\u0161\u0107u i sport glavne teme drugog dana ‘PR & Media Days Mostariensis’"},"content":{"rendered":"\n

Drugog dana Me\u0111unarodne znanstveno-stru\u010dne konferencije “PR & Media Days Mostariensis” fokus je stavljen na odnose s javno\u0161\u0107u i sport u okviru radne teme “Popular culture”.<\/p>\n\n\n\n

Program je zapo\u010deo Sekcijom PR unutar koje se odr\u017eao panel pod nazivom “Kultura, meka mo\u0107 & PR: poveznice i implikacije” na kojem su sudjelovali rektor Sveu\u010dili\u0161ta u Mostaru (SUM) Zoran Tomi\u0107, Bo\u017eo Skoko s Fakulteta politi\u010dkih znanosti Sveu\u010dili\u0161ta u Zagrebu, pro\u010delnik Studija odnosa s javno\u0161\u0107u na SUM-u i predsjednik Organizacijskog odbora Konferencije Marijan Primorac te \u0110or\u0111e Obradovi\u0107 sa Sveu\u010dili\u0161ta u Dubrovniku.<\/p>\n\n\n\n

Rektor Tomi\u0107 istaknuo je globalnu popularnost struke odnosa s javno\u0161\u0107u i glasnogovornika te da su za stvaranje pozitivnog imid\u017ea struke zaslu\u017ene i medijske reprezentacije putem sadr\u017eaja popularne kulture, priop\u0107ili su organizatori.<\/p>\n\n\n\n

Tako\u0111er je naglasio va\u017enost interkulturalne komunikacijske kompetencije kao osnove za uspje\u0161nu me\u0111unarodnu suradnju i poslovanje te tendenciju SUM-a da aktivno podupire kulturne aktivnosti i produkciju kulturnih sadr\u017eaja na svim razinama.<\/p>\n\n\n\n

Profesor Skoko predstavio je koncept \u201emeke mo\u0107i\u201d koja u sredi\u0161te stavlja kulturu koja, kao takva, ostvaruje zna\u010dajnu ulogu u brendiranju i promociji dr\u017eava te je na primjeru Ju\u017ene Koreje objasnio kvalitetno provo\u0111enje nacionalnog brendiranja kroz sadr\u017eaje popularne kulture.<\/p>\n\n\n\n

Koliko su medijski sadr\u017eaji poput filmova, serija i glazbe va\u017eni u kontekstu kulture kao izvori\u0161ta meke mo\u0107i, objasnio je docent Primorac koji isti\u010de va\u017enost uloge filmske industrije u promociji nacionalnog imid\u017ea. Tako\u0111er se dotaknuo i povezanosti \u201emeke mo\u0107i\u201d, brendiranja dr\u017eave i reprezentacije imid\u017ea i stereotipa, koje je predstavio kroz prakti\u010dne primjere sadr\u017eaja popularne kulture.<\/p>\n\n\n\n

Docent Obradovi\u0107 govorio je o odnosu popularne kulture, odnosa s javno\u0161\u0107u i masovnih medija te (ne)povezanosti elitne i popularne kulture koje se, zahvaljuju\u0107i konvergiranim medijima, sve vi\u0161e pribli\u017eavaju i isprepli\u0107u.<\/p>\n\n\n\n

Nakon Sekcije PR, uslijedila je sekcija Sport koja je obuhvatila izlaganja profesora Simona Chadwicka s poslovne \u0161kole Emlyon o temi “Nogomet kao popularna kultura”, Ivana Tomi\u0107a koji je predstavio temu “NFT tehnologija u sportu” te docenta Franje Taka\u010da sa SUM-a \u010dija je tema glasila “Karakteristike filma kao komunikacijskog kanala nogometnih klubova”.<\/p>\n\n\n\n

Drugi dio ove sekcije bio je posve\u0107en panelu: Nogomet kao popularna kultura – “Za\u0161to svijet ludi za nogometom?”, u kojem su sudjelovali autor i glavni urednik emisije “Bili Kutak” Davor Pavi\u0107, Zdravko Rei\u0107 iz Slobodne Dalmacije, Azra Isi\u0107 sa Sveu\u010dili\u0161ta u Mostaru te urednik Sportkluba i B92 Vladimir Novakovi\u0107.<\/p>\n\n\n\n

Drugi dan Konferencije zavr\u0161io je intervjuom s Josephom Favoritom sa Sveu\u010dili\u0161ta Columbia, biv\u0161im potpredsjednikom NBA ko\u0161arka\u0161ke ekipe New York Knicks.<\/p>\n\n\n\n

Tre\u0107i i posljednji dan “PR & Media Days Mostariensisa” bit \u0107e posve\u0107en sekciji “Mediji” unutar koje \u0107e svoje teme predstaviti pet izlaga\u010da koji dolaze Sveu\u010dili\u0161ta u Torontu, Sveu\u010dili\u0161ta u Zagrebu, Sveu\u010dili\u0161ta Plymouth Marjon i Univerziteta u Sarajevu, nakon \u010dega \u0107e uslijediti zaklju\u010dci Me\u0111unarodne znanstveno-stru\u010dne konferencije s podru\u010dja odnosa s javno\u0161\u0107u, integrirane komunikacije i medija.<\/p>\n\n\n\n

Izvor:pogled.ba<\/p>\n","protected":false},"excerpt":{"rendered":"

Drugog dana Me\u0111unarodne znanstveno-stru\u010dne konferencije “PR & Media Days Mostariensis” fokus je stavljen na odnose s javno\u0161\u0107u i sport u okviru radne teme “Popular culture”. Program je zapo\u010deo Sekcijom PR unutar koje se odr\u017eao panel pod nazivom “Kultura, meka mo\u0107 & PR: poveznice i implikacije” na kojem su sudjelovali rektor Sveu\u010dili\u0161ta u Mostaru (SUM) Zoran […]<\/p>\n","protected":false},"author":2,"featured_media":89415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-89414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bihiregija"],"yoast_head":"\nOdnosi s javno\u0161\u0107u i sport glavne teme drugog dana 'PR & Media Days Mostariensis' - RADIO LJUBU\u0160KI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radioljubuski.ba\/index.php\/2021\/11\/19\/odnosi-s-javnoscu-i-sport-glavne-teme-drugog-dana-pr-media-days-mostariensis\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odnosi s javno\u0161\u0107u i sport glavne teme drugog dana 'PR & Media Days Mostariensis' - RADIO LJUBU\u0160KI\" \/>\n<meta property=\"og:description\" content=\"Drugog dana Me\u0111unarodne znanstveno-stru\u010dne konferencije “PR & Media Days Mostariensis” fokus je stavljen na odnose s javno\u0161\u0107u i sport u okviru radne teme “Popular culture”. 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